Affinity Partners

Expanding Member Value Through Exclusive Partnerships

 
The Broker Business Advocacy Association (BBAA) is committed to helping CENTURY 21® broker/owners strengthen their businesses, reduce expenses, and gain access to high-impact tools and resources. One of the ways we deliver on that promise is through our Affinity Partnerships Program—a members-only benefit designed to create tangible savings and added value for your brokerage.
 
These partnerships connect BBAA members with preferred vendors, service providers, and industry partners who share our vision of empowering broker/owners to build sustainable, profitable businesses. Each relationship is carefully curated to align with the needs of CENTURY 21 brokerages—offering exclusive discounts, special pricing, and enhanced support not available to the general public.
 

What Members Gain

 

  • Exclusive Member Discounts: Preferred pricing on products and services that directly support your brokerage’s operations, marketing, and growth.
  • Trusted Industry Partners: Every partner is vetted to ensure quality, relevance, and alignment with BBAA’s standards of professionalism and integrity.
  • Simplified Access: All active BBAA members receive direct access to vendor contact links, discount codes, and partner support information through our member portal.
  • Collaborative Solutions: Opportunities to provide feedback and help shape future partnerships that benefit the entire CENTURY 21 network.
Our Current Partners
 
BBAA members currently enjoy exclusive benefits from this growing list of partners.


 

 

 

The CE Shop

BBAA members have exclusive access to a dedicated online real estate school through BBAA and The CE Shop with deeper discounts than they can receive anywhere else. Whether you’re completing Continuing Education or building new skills through professional development, this partnership gives you a simpler way to stay compliant, sharpen your expertise, and keep moving your business forward.

Why Use The CE Shop Through BBAA?

  • Exclusive ‘deeper’ BBAA member-only discounts nationwide
  • Convenient online education available anytime, anywhere
  • Same-day reporting for completed education
  • Secure protection of your enrollment and member information
  • An easy-to-use platform with high student satisfaction
  • Dedicated support through the BBAA partnership

Your education is more than a requirement; it’s part of staying competitive in today’s market. When you enroll through BBAA.TheCEShop.com, you get exclusive member benefits while learning with the trusted leader in real estate education. Stay compliant, stay informed, and make education part of your long-term growth strategy.



 

 

 

 

Maverick Systems

BBAA members receive exclusive access to Maverick Systems, an AI-powered recruiting and retention platform built specifically for real estate brokerages, along with a member-only discount. Maverick Systems helps brokers move from guesswork to growth by using predictive analytics to identify agent movement and churn risk, automating intelligent outreach through personalized workflows, and centralizing recruiting and retention efforts within a single CRM dashboard. With dedicated onboarding support and data-driven insights, Maverick empowers brokerage leaders to build stronger relationships, improve retention, and scale high-performing teams more efficiently—freeing leaders to focus on strategy and meaningful conversations rather than manual processes. 

 



 
 
 
 
 

Optimize5

At Optimize5, we concentrate on five key pillars to create a powerful online brand for you. These pillars showcase your expertise, build trust and attract new customers.

  1. Google Business Profile Optimization
  2. Business Listings Management
  3. Online Reputation Management
  4. Social Media Management
  5. Website Optimization

Why should you care about an optimized online brand?

 

The internet offers a global marketplace, allowing you to connect with potential customers far beyond your physical location. By optimizing your brand online, you can ensure you’re discoverable through search engines and social media platforms. A strong online presence allows you to consistently tell your brand story and showcase your unique value proposition. Through an optimized online brand, you can build brand awareness and establish yourself as a thought leader in your industry. People often turn to online reviews to research brands before making a purchase. By actively managing your online reputation and fostering positive interactions, you can build trust and credibility with potential customersYour Google Business Profile is often the first point of contact for potential clients. By optimizing this critical touchpoint for user experience, you can create a positive brand impression and encourage visitors to convert into loyal customers. The goal of any brand is to generate sales and leads. Online brand optimization strategies like Google Business Profile Optimization and Business Listings Management, can help you attract a targeted audience and convert them into paying customers.


 

Sponsor Carousel Indigo

 
 
 
 
 

Indigo

Indigo is the leading AI operating system for real estate. Our flagship products drive brokerage profitability for leading firms across the U.S. by automating compliance and increasing affiliated-business attach rates.

We securely integrate with contract platforms, CRMs, and financial systems to power AI applications for brokerages, lenders, agents, and consumers.

We build AI that handles the paperwork and busywork, notifying the right people at the right time, so the people in the transaction—agents, loan officers, buyers, and sellers—can focus on relationships, decisions, and the joy of getting to “closed.”

 


 


Join BBAA today to start taking advantage of all the benefits our Strategic & Affinity Partnerships offer.


Learn how to become an approved partner and how your business can connect with our national membership.

 
Together, We Grow Stronger
 
Through strategic collaboration, BBAA continues to build a network of trusted partnerships that elevate the CENTURY 21 brand, strengthen local brokerages, and enhance the member experience. Your membership doesn’t just connect you to a community—it connects you to opportunity.