Canva has become a go-to tool for many of us—but good-looking marketing doesn’t always equal business results.

At our February BBAA Member XCHANGE (MX), we’re going beyond templates and aesthetics to ask the question that truly matters: Is your marketing actually generating business

This session is not a presentation. It’s a peer-to-peer mastermind designed for real conversations about what’s working, what isn’t, and where time and money are being wasted.

What We’ll Dig Into:

• Which marketing channels are actually driving leads, appointments, and recruiting conversations
• Where Canva is genuinely helping—and where it may be creating a false sense of productivity
• What brokers and offices are doing instead of (or in addition to) Canva
• How marketing dollars and effort are being misallocated
• Whether and how brokers are measuring ROI (or realizing they aren’t)
• What video apps and editing tools are being used beyond Canva
• When it makes sense to outsource—and when it doesn’t

Come Ready to Share:

• To make this session valuable for everyone, please come prepared to discuss:
• What marketing you’ve used in the past 6–12 months
• What directly led to business (sales, recruiting, visibility)
• What looked good—but didn’t move the needle

If you’re serious about cutting through the noise and focusing on marketing that produces real results, this conversation is for you.

Register now and come ready to participate.