Leadership Classes Coming Soon – Please Check Back
AI in Action: How to Turn Market Data into Opportunities
Presented by Cassandra Gallego
“How’s the market?” It’s one of the most common questions agents get, and one of the biggest missed opportunities. Most agents either avoid answering it, overcomplicate it, or share generic information that doesn’t create value. In this session, you’ll learn a simple, repeatable system you can run anytime the market changes, you see a headline, or
a client asks a question.
Using a 3-step AI workflow, you’ll learn how to:
- Identify one relevant, timely market insight
- Translate data into client-friendly insights
- Turn that insight into a piece of value you can post, send, or use in conversation
Leave with a system you can run weekly to stay top-of-mind, build trust and authority, and create consistent, natural client conversations.
Back to Basics: The Social Media Health Check
Presented by Evan Seegmiller
Think your social media is working for you? Let’s make sure. In this session, we’ll take a step back and evaluate the foundations of a successful social media presence. From platform selection and profile optimization to content basics and best practices, you’ll learn how to identify gaps, strengthen your brand, and ensure every part of your social media strategy is set up for success. Whether you’re just getting started or looking for a refresher, you’ll leave with a practical checklist to improve your online presence and build confidence in your social strategy.
Building Boundaries
Presented by Adam South
Most agents think boundaries are about saying no, but the ones who burn out fastest are not the ones who work hard, they are the ones who never learned to work deliberately. Boundaries as a Business Decision gives you two practical filters to evaluate every client, commitment, and opportunity so you stop saying yes out of guilt and start saying yes with intention.
Build It/Don’t Borrow It - Create the Action Plan You Will Actually Use
Presented by Adam South
You’ve been handed a plan before, the leads to chase, the calls to make, the schedule to follow, and never worked it. Not because it was bad advice, but because it was never your plan to begin with. This session builds it differently: you build your own action plan, your number, your lead sources, your calendar, live in the room. Walk out with the plan you’ll actually use.
CIH Home Platform: An Exclusive First Look at the Future of CENTURY 21 Technology
Presented by Jacob Wells, Chief of Staff to the President of Growth, Compass International Holdings
Be among the first CENTURY 21 professionals to experience what’s next.
Join Jacob Wells for an exclusive XCHANGE|21 demonstration of the new CIH Home Platform, the next-generation technology coming to CENTURY 21 agents and leaders in the first quarter of 2027.
This special session will give attendees an early look at the platform, its capabilities, and how this new technology is designed to support agents and leaders in building their businesses, strengthening client relationships, and working more efficiently.
Jacob will walk attendees through the platform live, highlighting key features and providing insight into what CENTURY 21 professionals can expect as the system rolls out in 2027.
Why You Should Attend
Get ahead of the curve by seeing the CIH Home Platform before its official launch. You’ll leave with a better understanding of what’s coming, how it can fit into your business, and how you can prepare to take advantage of the technology from day one.
This is the ONLY XCHANGE|21 class being offered Wednesday morning so make it part of your conference plans!
See it first. Understand it early. Be ready for 2027.
Content That Converts: A Personalized Social Strategy Built Around You!
Presented by Cassandra Gallego
You don’t have to be a content creator to show up like one. But you do need to know what you stand for, who you’re talking to, and what to say. You already have a story worth telling. This session builds your social media strategy around it. We’ll use a custom AI-powered tool to turn your answers into your brand story, a bio worth posting, your content pillars, and a 30-day game plan tailored to your market and the business you want to grow.
Content That Converts: Own the Scroll, Own Your Market
Presented by Evan Seegmiller
Winning on social media isn’t about posting more. It’s about posting with purpose. Discover the content strategies that help real estate agents stop blending in and start standing out. From finding your niche and showcasing your local expertise to creating content that people actually want to engage with, this session will provide practical ideas you can put into action immediately. We’ll analyze successful agent content, discuss what’s working right now, and show how consistent, authentic content can help you become the go-to agent in your market.
From Strategy to Execution: The Listing Agent's Ultimate Toolkit
Presented by Cassandra Gallego
This session continues where Win the Listing, Protect the Asset leaves off. Once you’ve learned the 3-Phase Marketing Strategy, this is where you put it to work, with the tools to execute it. From MoxiPresent’s interactive seller presentations to The Golden Ruler’s data-backed traffic reports, plus Boost, Canva, and MoxiImpress for marketing that moves fast. You’ll also see the new Redfin Direct Listing Tool in action, built through the CENTURY 21 alliance with Compass, Redfin, and Rocket, for marketing Coming Soon listings with zero days-on-market exposure. Walk away with a repeatable workflow that makes you the agent sellers trust at every kitchen table.
How to Stay Top of Mind Without Sounding Pushy
Presented by Jo Mangum, M.S., PCC, CRS, GRI
Most real estate agents know they should stay in touch with past clients—but many hesitate because they don’t want to sound salesy or pushy. In this practical session, you’ll learn how to build stronger relationships that naturally lead to more referrals and repeat business.
You’ll leave with three actionable strategies:
- Replace the pushy story so reaching out feels authentic instead of uncomfortable.
- Use the 2-2-2 Relationship Strategy to stay connected with past clients and your sphere of influence.
- Master the RDA Conversation Model to have natural conversations that build trust and create
opportunity.
You’ll leave with a new perspective, a simple follow-up system, and a conversation framework you can put into practice immediately.
Ignite the Room: The Agent-Led Mastermind
Presented by Mike Meidler & C21 Learning Team
The hottest topics in real estate right now? You decide. In this high-energy, crowd-sourced session, agents vote on what gets discussed — then we dive in, no filter. Expect real conversations, raw insights, and the kind of peer-to-peer energy that only happens when a room full of doers gets together. Every level, every market, every perspective welcome.
Look Like a Marketing Team of One: Canva Made Simple
Presented by Cassandra Gallego
You already have access to one of the most powerful marketing tools in the industry. This session shows you how to actually use it. You’ll learn the tips, tricks, and Canva Enterprise features that will change how you market your listings, your brand, and yourself. No design background required. Just show up, get hands-on, and leave with content you’re actually proud of.
Open Houses Open Opportunities - The 3-Part Open House System Built Around Your Intended Outcomes
Presented by Adam South
Every open house starts the same way: sign out front, sign-in sheet, small talk, and then hope, but most agents never see the return they want because there was never a real planned outcome behind it. This workshop builds it differently: start with your outcome, then map what happens before, during, and after. Build and troubleshoot it with other agents in the room. Leave with a repeatable 3-part system ready for your next open house.
Presenting the Market Study with Confidence and Influence
Presented by Jo Mangum, M.S., PCC, CRS, GRI
Turn your market data into a pricing conversation that builds trust, earns agreement, and wins the listing. You can build a great market study — and still lose the listing. Why? Because most agents don’t practice how to present it. They explain. They defend. They overwhelm. And the seller still picks their own price. In this session, you’ll learn how to lead a pricing conversation that positions you as a trusted expert — not a salesperson pushing a number.
You’ll walk away knowing how to:
- Structure the conversation so the seller naturally sees what you see
- Guide clients through the data instead of dumping it on them
- Handle pricing objections without becoming defensive
- Shift from ‘presenting a price’ to building a pricing strategy with the seller
- Create the kind of trust that makes pricing a shared decision — not a standoff
This is where most listings are won or lost. Pricing isn’t just about accuracy — it’s about influence. And when you combine a strong market study with a confident, structured presentation, you don’t just suggest a price. You lead the decision.
Sales Expertise: Generate More Leads & Close More Deals
Presented by Michael Milligan
Great agents don’t just know the market—they know how to communicate with confidence, build trust, and guide clients toward a successful decision. In this interactive session, you’ll learn proven sales techniques and powerful language used by top-producing real estate professionals to attract more leads, convert conversations into appointments, overcome common objections, and confidently ask for the business.
Whether you’re looking to strengthen your listing presentations, improve buyer consultations, or increase your overall conversion rate, this class will provide practical strategies you can put into action immediately. Walk away with the tools, scripts, and mindset to build stronger client relationships, generate more opportunities, and close more deals with confidence.
The Pitfalls of AI and How to Avoid Them
Presented by Mike Puma
Your clients don’t need a faster agent. They need a present one. This class will show you how to use AI to become both. Used carelessly, it can also make you forgettable. Learn the four traps that burn agents (weak prompts, false information, Fair Housing exposure, and generic marketing) and the four places AI actually creates leverage. Leave with prompts you can use Monday.
The 7 Habits of Highly Effective Real Estate Professionals
Presented by Wendy Young
One of the most influential books ever written on personal effectiveness, adapted for the business you’re actually in — by someone who’s lived it. Join Wendy Young, Vice President of Professional Development and former top-producing agent as she reimagines the timeless principles of Stephen Covey’s bestselling classic for the world of real estate. In this powerful session, you’ll discover how the 7 Habits aren’t just life advice — they’re your competitive edge. Walk away with a personal framework that elevates your mindset and sharpens your client relationships.
They Loved You, So Why Don't They Refer You?
Presented by Jo Mangum, M.S., PCC, CRS, GRI
Doing a great job is essential—but it doesn’t guarantee referrals. Even your happiest clients can forget about you unless you intentionally stay connected. The best referral businesses aren’t built by chance; they’re built with a system. In this practical session, you’ll learn how to turn past clients into lifelong advocates by staying memorable, creating consistent connections, and making it easy for clients to refer you.
You’ll leave with three actionable strategies:
- Understand why clients forget and why staying memorable is your responsibility.
- Build a relationship system that keeps you consistently connected instead of relying on good intentions.
- Make referrals easy by helping clients understand how your business grows and how they can confidently introduce you to others.
Stop hoping your past clients remember you. Build a business they’ll never forget.
Win the Listing, Protect the Asset: The C21 3-Phase Marketing Approach
Presented by Wendy Young
Sellers don’t just want an agent — they want a strategic partner who protects their greatest asset. This course gives you the tools to be exactly that. You’ll master the new CENTURY 21 Seller Presentation and learn how to introduce the 3-Phase Marketing Strategy — Private Exclusive, Coming Soon, and Public Launch — in a way that builds seller confidence and sets you apart at every kitchen table. Includes proven scripts, common objection responses, and practical tips for making this strategy your competitive edge.
Tech Lab at XCHANGE|21
Need hands-on help with your CENTURY 21® tools? The Tech Lab is your one-stop resource for agents and brokers to maximize the platforms that power your business. Whether you’re setting up, fine-tuning, or looking to elevate your digital presence, our experts will be available to walk you through it all.
Stop by to get support with:
- MoxiEngage – streamline your CRM and client follow-up
- MoxiImpress – create automated, branded marketing
- MoxiWebsites – build and customize your agent site
- MoxiPresent – design impactful buyer and seller presentations
- MoxiTalent – recruit and grow your team
- Golden Ruler – measure your listing performance
- RealSatisfied – connect testimonials to your Google Business Page and update your profile
- Boost – drive traffic to your listings with smart ads
- BrandStudio – design professional, brand-compliant marketing
- Preferred Client Club – stay top-of-mind with your sphere
The Tech Lab will be open starting at 9:00 AM on Monday, September 29, through Tuesday, September 30. Drop in any time during lab hours to get answers, live demos, and personalized support.
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Agent Superpowers- AI Simplified
Presented by Mike Puma & Jeff Beggins
Leverage AI without knowing AI. Come see how our AI tools, Marketing, Prospecting and Moxi Training are all combined in ONE platform, designed to give you superpowers.
Luxury Marketing of Listings
Presented by Jerry Cibulski, The Cibulski Team | CENTURY 21 Albertson Realty
Luxury real estate isn’t just about a price point—it’s about creating an exceptional experience for discerning buyers and sellers. In this engaging session, luxury marketing expert Jerry Cibulski will share proven strategies and creative approaches to elevate your listings, captivate your audience, and position yourself as the go-to agent for high-end properties in your market.
What You’ll Learn
- Defining Luxury for Your Market – Understand what truly sets a luxury property apart and how to present it in a way that resonates with qualified buyers.
- Crafting a Compelling Story – Learn how to highlight a property’s lifestyle and emotional appeal through powerful, narrative-driven marketing.
- High-Impact Visuals & Technology – Explore tools like professional photography, video, drone, and interactive floor plans to create a premium buyer experience.
- Multi-Channel Marketing Strategies – Master the art of blending print, digital, social media, and experiential marketing to maximize exposure.
- Showcasing Lifestyle & Experience – Go beyond features and amenities to sell the full story of a home, from smart home technology to curated indoor/outdoor living.
- Authenticity & Client Trust – Build credibility by delivering a polished, professional, and client-focused luxury service experience.
The Art of Negotiating
Presented by Jesus Guerra
Master the skills that separate top producers from the rest. In this powerful session, you’ll learn how to navigate tough conversations, read between the lines, and create win-win outcomes that close deals faster. From handling objections to crafting the perfect counteroffer, this class will give you the confidence, structure, and strategies to negotiate like a pro in any market.
Whether you’re representing buyers or sellers, the way you negotiate defines your value—learn how to elevate it.
The Drama is in the Details
Presented by Jesus Guerra
Close more deals by turning your clients’ toughest questions into your competitive edge. This session teaches you how to decode “Why, Where, When, How much, and Are you serious?” and weave them into a properly structured conversation—anchored in the Past, Present and Future—that leads to more signed contracts.
REAL ESTATE FUNDAMENTALS: Everything No One Ever Taught You About Real Estate Sales
Presented by Mike Millgan
Whether you’re brand new to the business or a seasoned pro, this no-fluff session breaks down the essential (but often overlooked) building blocks of real estate success. We’re talking about the stuff that doesn’t show up in licensing courses—like how to generate consistent leads, run a profitable business, communicate like a pro, manage time effectively, and actually close deals in today’s market.
This session dives deep into what it really takes to thrive as a CENTURY 21® agent, with practical advice, real-world examples, and strategies you can use immediately. If you’ve ever thought “Why didn’t anyone tell me this sooner?”—this is the class you’ve been waiting for.
Boost Your Business Visibility with Google Business and AI!
Presented by Scott Vancea, Co-Founder, Optimize5
Join us for a power-packed presentation where you’ll learn how to optimize your Online Brand with Google and beyond, to attract more customers, rank higher in local search, and stand out from the competition.
Plus, Chat GPT and AI – Learn how to future-proof your online presence for AI search—because by the end of 2025, everyone will be using it.
Don’t miss this opportunity to level up your online presence!
Marketing Summit: Elevate Your Strategy
Presented by Tori Keichinger, VP & Head of Marketing, CENTURY 21®
One of the most talked-about sessions from Top Agent Anaheim is making its return—bigger, bolder, and ready to inspire. Join us at X|21 for the Marketing Summit, where we’ll take your marketing strategy to the next level with industry-leading insights and real-world inspiration.
In this collaborative and energetic session, you’ll connect with fellow professionals for a “Marketing Show & Tell”—sharing your best campaigns, materials, and ideas, and learning what’s working across the network. Whether it’s a standout listing presentation, a social media campaign that generated leads, or a brand refresh that turned heads—this is your chance to showcase it.
Come ready to contribute, learn, and leave with a backpack full of actionable takeaways to elevate your marketing in 2025 and beyond.
What You’ll Gain:
- Fresh inspiration from top-performing agents and brokers
- Real examples of successful campaigns and tools
- Strategies to improve visibility, branding, and lead generation
Bring your best—and climb with us at X|21.
Perfect Your Pitch: Mastering the Century 21 Listing Presentation
A powerful listing presentation isn’t just about what you say—it’s how confidently and clearly you say it. In this hands-on workshop, you’ll learn how to deliver a winning listing presentation using the new Century 21 listing presentation and script book. You’ll discover how to communicate your value with impact, address seller concerns head-on and position the Century 21 brand as the ultimate advantage to help clients achieve their real estate goals. Most importantly, you won’t just learn—you’ll practice. Through live script work and peer-to-peer pitching, you’ll build the muscle memory and confidence to take your next listing presentation from good to unstoppable. Come ready to speak, pitch, and sharpen your edge.
Buyer Value Unveiled: Perfecting Your Pitch for Today’s Market
In today’s evolving real estate landscape, buyers are asking more questions, expecting more value, and demanding more clarity from their agents. With recent industry changes reshaping how we serve and represent buyers, your ability to deliver a confident, professional buyer presentation is more important than ever. In this interactive workshop, you’ll learn how to leverage the new Century 21 buyer presentation and script book to communicate your value, explain your services, and build trust from the very first conversation. Through hands-on script practice and live peer pitching, you’ll gain the confidence and language you need to clearly articulate how you protect your clients’ best interests and why working with you—and the Century 21 brand—leads to better outcomes. Come ready to engage, speak, and sharpen your buyer pitch for today’s market realities.
Price Positioning Like a Pro: Transform Your Listing Strategies
Join Century 21 Vice President of Learning & Development, Wendy Crane, to unlock the secrets of successful pricing strategies in this dynamic and engaging session. Learn how to leverage market intelligence to position your listings competitively and attract the right buyers. Discover the power of persuasive language and master techniques to overcome common objections with confidence. Through real-world scenarios and interactive discussions, you’ll gain practical insights and leave inspired, ready to ace your next listing presentation. Don’t miss this opportunity to elevate your skills and boost your success in the competitive real estate market!
Shine Bright Like a Diamond: Value Prop Workshop
Ready to dazzle your clients and outshine the competition? Join us for the engaging workshop, Shine Bright like a Diamond, where you’ll discuss, discover, and decide how you could cut and polish your value proposition to showcase why you are so unique and valuable. In this fun and engaging session, Adam South will guide you through the process of crafting a standout value prop that highlights your strengths and sets you apart in the real estate market.
Here’s what you’ll experience:
- Discover Your Sparkle: Identify the unique qualities that make you shine and learn how to leverage them to your advantage.
- Polish Your Pitch: Practice conveying your value in a compelling and confident manner that resonates with potential clients.
- Showcase Your Brilliance: Learn to highlight your achievements with both qualitative examples and quantifiable metrics that demonstrate your success.
Don’t miss this opportunity to elevate your real estate game and become the agent everyone remembers. Attend this session and start shining bright like a diamond!
Objection Alchemy: Turn Doubt into Deals
Do you have moments where someone else’s doubts get in the way of you helping them move forward with their real estate needs? If so, just say W.T.F (What’s the Formula). You won’t need a lab coat and safety goggles to join us for Objection Alchemy: Turn Doubt into Deals, where you can use a customizable formula to help transform objections into opportunities that showcase your professionalism and build trust with potential clients.
In this fun and interactive workshop, you will:
- Identify Common Objections: Discover the most frequent objections realtors face and how to recognize them quickly.
- Collaborate to create Strong Responses: Develop strategies to respond to objections smoothly and effectively, turning potential roadblocks into steppingstones.
- Practicing Handling Objections: Get hands-on practice handling the objections, so you can face them with confidence.
Don’t miss this chance to elevate your real estate game and become the agent who knows the formula to handle anything thrown their way. Attend the session and start turning doubt into deals!
Products Sessions
Activate Your Success: MoxiWorks Unleashed
Get Ready. Get Set. Get Activated.
Unlock the full potential of MoxiWorks by diving deep into MoxiEngage activation and building your MoxiWebsite from the ground up. In this hands-on session, you’ll not only learn the essentials—you’ll implement them on the spot, setting yourself up for success in all the other MoxiWorks sessions. Bring your laptop—this is your starting line, and we’re launching your business forward.
Social Strategy Simplified: Mastering Brand Studio & The Social Drop
Stop Posting. Start Strategizing.
Discover how to turn CENTURY 21’s Social Drop into a well-oiled lead machine. We’ll walk through leveraging Brand Studio for eye-catching, consistent content that resonates. Plus, explore advanced Brand Studio capabilities that take your social presence to the next level. Bring your laptop and be ready to schedule, share, and shine.
Data to Dollars: Maximizing The Golden Ruler & Boost by Lone Wolf
Turn Clicks into Clients.
Learn how to pull performance reports from The Golden Ruler and transform that data into action with Boost by Lone Wolf. Discover how to target high-traffic zip codes, optimize ad spend, and convert online views into real-world results. Bring your laptop to launch live campaigns on the spot.
Next-Level Buyer Experience: Crafting Customized MoxiPresent Tours
Impress. Engage. Convert.
Stand out from the competition with a fully customized Buyer Experience. We’ll walk through crafting and customizing the Buyer Consultation, and show you how to craft captivating Buyer Tours in MoxiPresent, and make sure your clients are blown away before they even step foot in a property. Don’t forget your laptop—real-time customization is part of the plan!
MoxiWebsite Masterclass: Building Your Digital Empire
From Good to Glorious.
Elevate your online presence with advanced MoxiWebsite strategies. Learn how to customize your website by integrating things like blogs, video, and community resources that drive traffic and keep visitors coming back. Bring your laptop and prepare to build a stunning, lead-generating website before you leave.