Tech Lab at XCHANGE|21
Need hands-on help with your CENTURY 21® tools? The Tech Lab is your one-stop resource for agents and brokers to maximize the platforms that power your business. Whether you’re setting up, fine-tuning, or looking to elevate your digital presence, our experts will be available to walk you through it all.
Stop by to get support with:
- MoxiEngage – streamline your CRM and client follow-up
- MoxiImpress – create automated, branded marketing
- MoxiWebsites – build and customize your agent site
- MoxiPresent – design impactful buyer and seller presentations
- MoxiTalent – recruit and grow your team
- Golden Ruler – measure your listing performance
- RealSatisfied – connect testimonials to your Google Business Page and update your profile
- Boost – drive traffic to your listings with smart ads
- BrandStudio – design professional, brand-compliant marketing
- Preferred Client Club – stay top-of-mind with your sphere
The Tech Lab will be open starting at 9:00 AM on Monday, September 29, through Tuesday, September 30. Drop in any time during lab hours to get answers, live demos, and personalized support.
.
Agent Superpowers- AI Simplified
Presented by Mike Puma & Jeff Beggins
Leverage AI without knowing AI. Come see how our AI tools, Marketing, Prospecting and Moxi Training are all combined in ONE platform, designed to give you superpowers.
Luxury Marketing of Listings
Presented by Jerry Cibulski, The Cibulski Team | CENTURY 21 Albertson Realty
Luxury real estate isn’t just about a price point—it’s about creating an exceptional experience for discerning buyers and sellers. In this engaging session, luxury marketing expert Jerry Cibulski will share proven strategies and creative approaches to elevate your listings, captivate your audience, and position yourself as the go-to agent for high-end properties in your market.
What You’ll Learn
- Defining Luxury for Your Market – Understand what truly sets a luxury property apart and how to present it in a way that resonates with qualified buyers.
- Crafting a Compelling Story – Learn how to highlight a property’s lifestyle and emotional appeal through powerful, narrative-driven marketing.
- High-Impact Visuals & Technology – Explore tools like professional photography, video, drone, and interactive floor plans to create a premium buyer experience.
- Multi-Channel Marketing Strategies – Master the art of blending print, digital, social media, and experiential marketing to maximize exposure.
- Showcasing Lifestyle & Experience – Go beyond features and amenities to sell the full story of a home, from smart home technology to curated indoor/outdoor living.
- Authenticity & Client Trust – Build credibility by delivering a polished, professional, and client-focused luxury service experience.
The Art of Negotiating
Presented by Jesus Guerra
Master the skills that separate top producers from the rest. In this powerful session, you’ll learn how to navigate tough conversations, read between the lines, and create win-win outcomes that close deals faster. From handling objections to crafting the perfect counteroffer, this class will give you the confidence, structure, and strategies to negotiate like a pro in any market.
Whether you’re representing buyers or sellers, the way you negotiate defines your value—learn how to elevate it.
The Drama is in the Details
Presented by Jesus Guerra
Close more deals by turning your clients’ toughest questions into your competitive edge. This session teaches you how to decode “Why, Where, When, How much, and Are you serious?” and weave them into a properly structured conversation—anchored in the Past, Present and Future—that leads to more signed contracts.
REAL ESTATE FUNDAMENTALS: Everything No One Ever Taught You About Real Estate Sales
Presented by Mike Millgan
Whether you’re brand new to the business or a seasoned pro, this no-fluff session breaks down the essential (but often overlooked) building blocks of real estate success. We’re talking about the stuff that doesn’t show up in licensing courses—like how to generate consistent leads, run a profitable business, communicate like a pro, manage time effectively, and actually close deals in today’s market.
This session dives deep into what it really takes to thrive as a CENTURY 21® agent, with practical advice, real-world examples, and strategies you can use immediately. If you’ve ever thought “Why didn’t anyone tell me this sooner?”—this is the class you’ve been waiting for.
Boost Your Business Visibility with Google Business and AI!
Presented by Scott Vancea, Co-Founder, Optimize5
Join us for a power-packed presentation where you’ll learn how to optimize your Online Brand with Google and beyond, to attract more customers, rank higher in local search, and stand out from the competition.
Plus, Chat GPT and AI – Learn how to future-proof your online presence for AI search—because by the end of 2025, everyone will be using it.
Don’t miss this opportunity to level up your online presence!
Marketing Summit: Elevate Your Strategy
Presented by Tori Keichinger, VP & Head of Marketing, CENTURY 21®
One of the most talked-about sessions from Top Agent Anaheim is making its return—bigger, bolder, and ready to inspire. Join us at X|21 for the Marketing Summit, where we’ll take your marketing strategy to the next level with industry-leading insights and real-world inspiration.
In this collaborative and energetic session, you’ll connect with fellow professionals for a “Marketing Show & Tell”—sharing your best campaigns, materials, and ideas, and learning what’s working across the network. Whether it’s a standout listing presentation, a social media campaign that generated leads, or a brand refresh that turned heads—this is your chance to showcase it.
Come ready to contribute, learn, and leave with a backpack full of actionable takeaways to elevate your marketing in 2025 and beyond.
What You’ll Gain:
- Fresh inspiration from top-performing agents and brokers
- Real examples of successful campaigns and tools
- Strategies to improve visibility, branding, and lead generation
Bring your best—and climb with us at X|21.
Perfect Your Pitch: Mastering the Century 21 Listing Presentation
A powerful listing presentation isn’t just about what you say—it’s how confidently and clearly you say it. In this hands-on workshop, you’ll learn how to deliver a winning listing presentation using the new Century 21 listing presentation and script book. You’ll discover how to communicate your value with impact, address seller concerns head-on and position the Century 21 brand as the ultimate advantage to help clients achieve their real estate goals. Most importantly, you won’t just learn—you’ll practice. Through live script work and peer-to-peer pitching, you’ll build the muscle memory and confidence to take your next listing presentation from good to unstoppable. Come ready to speak, pitch, and sharpen your edge.
Buyer Value Unveiled: Perfecting Your Pitch for Today’s Market
In today’s evolving real estate landscape, buyers are asking more questions, expecting more value, and demanding more clarity from their agents. With recent industry changes reshaping how we serve and represent buyers, your ability to deliver a confident, professional buyer presentation is more important than ever. In this interactive workshop, you’ll learn how to leverage the new Century 21 buyer presentation and script book to communicate your value, explain your services, and build trust from the very first conversation. Through hands-on script practice and live peer pitching, you’ll gain the confidence and language you need to clearly articulate how you protect your clients’ best interests and why working with you—and the Century 21 brand—leads to better outcomes. Come ready to engage, speak, and sharpen your buyer pitch for today’s market realities.
Price Positioning Like a Pro: Transform Your Listing Strategies
Join Century 21 Vice President of Learning & Development, Wendy Crane, to unlock the secrets of successful pricing strategies in this dynamic and engaging session. Learn how to leverage market intelligence to position your listings competitively and attract the right buyers. Discover the power of persuasive language and master techniques to overcome common objections with confidence. Through real-world scenarios and interactive discussions, you’ll gain practical insights and leave inspired, ready to ace your next listing presentation. Don’t miss this opportunity to elevate your skills and boost your success in the competitive real estate market!
Shine Bright Like a Diamond: Value Prop Workshop
Ready to dazzle your clients and outshine the competition? Join us for the engaging workshop, Shine Bright like a Diamond, where you’ll discuss, discover, and decide how you could cut and polish your value proposition to showcase why you are so unique and valuable. In this fun and engaging session, Adam South will guide you through the process of crafting a standout value prop that highlights your strengths and sets you apart in the real estate market.
Here’s what you’ll experience:
- Discover Your Sparkle: Identify the unique qualities that make you shine and learn how to leverage them to your advantage.
- Polish Your Pitch: Practice conveying your value in a compelling and confident manner that resonates with potential clients.
- Showcase Your Brilliance: Learn to highlight your achievements with both qualitative examples and quantifiable metrics that demonstrate your success.
Don’t miss this opportunity to elevate your real estate game and become the agent everyone remembers. Attend this session and start shining bright like a diamond!
Objection Alchemy: Turn Doubt into Deals
Do you have moments where someone else’s doubts get in the way of you helping them move forward with their real estate needs? If so, just say W.T.F (What’s the Formula). You won’t need a lab coat and safety goggles to join us for Objection Alchemy: Turn Doubt into Deals, where you can use a customizable formula to help transform objections into opportunities that showcase your professionalism and build trust with potential clients.
In this fun and interactive workshop, you will:
- Identify Common Objections: Discover the most frequent objections realtors face and how to recognize them quickly.
- Collaborate to create Strong Responses: Develop strategies to respond to objections smoothly and effectively, turning potential roadblocks into steppingstones.
- Practicing Handling Objections: Get hands-on practice handling the objections, so you can face them with confidence.
Don’t miss this chance to elevate your real estate game and become the agent who knows the formula to handle anything thrown their way. Attend the session and start turning doubt into deals!
Products Sessions
Activate Your Success: MoxiWorks Unleashed
Get Ready. Get Set. Get Activated.
Unlock the full potential of MoxiWorks by diving deep into MoxiEngage activation and building your MoxiWebsite from the ground up. In this hands-on session, you’ll not only learn the essentials—you’ll implement them on the spot, setting yourself up for success in all the other MoxiWorks sessions. Bring your laptop—this is your starting line, and we’re launching your business forward.
Social Strategy Simplified: Mastering Brand Studio & The Social Drop
Stop Posting. Start Strategizing.
Discover how to turn CENTURY 21’s Social Drop into a well-oiled lead machine. We’ll walk through leveraging Brand Studio for eye-catching, consistent content that resonates. Plus, explore advanced Brand Studio capabilities that take your social presence to the next level. Bring your laptop and be ready to schedule, share, and shine.
Data to Dollars: Maximizing The Golden Ruler & Boost by Lone Wolf
Turn Clicks into Clients.
Learn how to pull performance reports from The Golden Ruler and transform that data into action with Boost by Lone Wolf. Discover how to target high-traffic zip codes, optimize ad spend, and convert online views into real-world results. Bring your laptop to launch live campaigns on the spot.
Next-Level Buyer Experience: Crafting Customized MoxiPresent Tours
Impress. Engage. Convert.
Stand out from the competition with a fully customized Buyer Experience. We’ll walk through crafting and customizing the Buyer Consultation, and show you how to craft captivating Buyer Tours in MoxiPresent, and make sure your clients are blown away before they even step foot in a property. Don’t forget your laptop—real-time customization is part of the plan!
MoxiWebsite Masterclass: Building Your Digital Empire
From Good to Glorious.
Elevate your online presence with advanced MoxiWebsite strategies. Learn how to customize your website by integrating things like blogs, video, and community resources that drive traffic and keep visitors coming back. Bring your laptop and prepare to build a stunning, lead-generating website before you leave.