Beyond Day One: Onboarding & Retention Strategies That Build Strong Agents and Stronger Brokerages
Presented by Lauren Greer
Session Description: Recruiting agents is only the first step. The real opportunity lies in creating an onboarding experience and culture that help agents feel connected, productive, and committed for the long term.
In this session, we’ll explore practical strategies for onboarding both new and experienced agents, building systems that drive engagement, and creating a culture where people want to stay and grow. From structured training and accountability to communication, recognition, and leadership, you’ll leave with actionable ideas you can implement immediately.
Whether you’re looking to improve retention, strengthen your culture, or elevate the agent experience, this session will provide the tools and inspiration to help your brokerage thrive.
CIH Home Platform: An Exclusive First Look at the Future of CENTURY 21 Technology
Presented by Jacob Wells, Chief of Staff to the President of Growth, Compass International Holdings
Be among the first CENTURY 21 professionals to experience what’s next.
Join Jacob Wells for an exclusive XCHANGE|21 demonstration of the new CIH Home Platform, the next-generation technology coming to CENTURY 21 agents and leaders in the first quarter of 2027.
This special session will give attendees an early look at the platform, its capabilities, and how this new technology is designed to support agents and leaders in building their businesses, strengthening client relationships, and working more efficiently.
Jacob will walk attendees through the platform live, highlighting key features and providing insight into what CENTURY 21 professionals can expect as the system rolls out in 2027.
Why You Should Attend
Get ahead of the curve by seeing the CIH Home Platform before its official launch. You’ll leave with a better understanding of what’s coming, how it can fit into your business, and how you can prepare to take advantage of the technology from day one.
This is the ONLY XCHANGE|21 class being offered Wednesday morning so make it part of your conference plans!
See it first. Understand it early. Be ready for 2027.
How to Build a Recruiting Culture
Presented by Peter j. Sobeck
Session Description: We all want the same things: More listings, more sales, more market share, and bottom-line profits. But to achieve these things, we need productive agents. And to attract GCI producing agents, we need to create an intentional growth culture vs. a reactive recruiting campaign.
Here’s what will be covered:
- The #1 reason brokers are not recruiting productive agents
- The 5 categories of agents to pursue
- The 5 steps needed to recruit GCI producing agents
- How to recruit from aggressive cap-model/100% split competitors
- Learn a Pro Tip that can 2x your recruiting results
Leading Pricing: Protecting Listings, Market Share, and Results - Learn How to Inspect, Coach, and Hold Agents Accountable to Pricing that Performs Before Overpriced Listings Cost You Market Share.
Presented by Jo Mangum, M.S., PCC, CRS, GRI
Session Description: Most companies don’t lose market share because of a lack of leads. They lose it because of overpriced listings that sit, stagnate, and quietly erode the brand. And here’s the hard truth: this isn’t just an agent problem. It’s a leadership problem. If pricing isn’t being inspected, coached, and corrected at the leadership level, it isn’t a strategy — it’s a hope.
In this session, you’ll learn how to lead pricing conversations across your office so your agents don’t just understand pricing — they consistently execute it.
You’ll walk away knowing how to:
- Evaluate your agents’ market studies and CMAs for accuracy, completeness, and strategic thinking
- Spot early warning signs — days on market, showing activity, and pricing gaps — before listings go stale
- Coach agents through price reduction conversations with confidence, not avoidance
- Build a simple, repeatable accountability process for pricing across your office
- Protect your market share by ensuring your listings are positioned to sell — not sit
This isn’t about micromanaging agents. It’s about leading to a standard that protects your listings, your reputation, and your results. Market share isn’t built on how many listings you take. It’s built on how many actually sell. That starts with pricing — and the leadership behind it.
The Listing Culture Code - How Leaders Build Companies That Produce Listings — Not Excuses
Presented by Jo Mangum, M.S., PCC, CRS, GRI
Session Description: Most brokerages hope their agents will go get listings. High-performing brokerages engineer it. If you’re tired of riding the “agent effort roller coaster,” this course shows you the truth: a listing-driven company isn’t born from charisma, luck, or a few rockstar agents. It comes from leadership choices—the systems you install, the expectations you reinforce, the rhythms you run, and the culture you shape every day.
- Build a listings-first culture that raises performance across the company
- Install simple, repeatable structures that keep agents focused on listing activity
- Create accountability without drama or hand-holding
- Lead with clarity so your team knows exactly what to do—and why it matters
Own the Conversation: Recruiting with Clarity, Control, and Consistency
Presented by Sue Covelli, M.S. I | O Psy.
Session Description: Too many leaders let recruiting run them instead of the other way around. In this one-hour session, we’ll reframe how you approach recruiting conversations—so you know exactly when to engage, how to guide the conversation, and why it matters. Plus, understand how to keep recruiting from overwhelming your schedule, your mindset, and your leadership role.
Stay Conversations That Matter: Leading with Language and Influence
Presented by Sue Covelli, M.S. I | O Psy.
Session Description: Agents don’t stay because of pressure—they stay because of purpose. This one-hour session focuses on how to lead powerful retention conversations that tap into what can truly drives your agents. Learn the language that builds connection, the timing that creates impact, and how to use your leadership position to reinforce value without chasing or convincing.
Marketing Summit: Elevate Your Strategy
Presented by Tori Keichinger, VP & Head of Marketing, CENTURY 21®
Session Description: One of the most talked-about sessions from Top Agent Anaheim is making its return—bigger, bolder, and ready to inspire. Join us at X|21 for the Marketing Summit, where we’ll take your marketing strategy to the next level with industry-leading insights and real-world inspiration.
In this collaborative and energetic session, you’ll connect with fellow professionals for a “Marketing Show & Tell”—sharing your best campaigns, materials, and ideas, and learning what’s working across the network. Whether it’s a standout listing presentation, a social media campaign that generated leads, or a brand refresh that turned heads—this is your chance to showcase it.
Come ready to contribute, learn, and leave with a backpack full of actionable takeaways to elevate your marketing in 2025 and beyond. Bring your best marketing samples to share with everyone. It will be YOUR turn to shine!
What You’ll Gain:
- Fresh inspiration from top-performing agents and brokers
- Real examples of successful campaigns and tools
- Strategies to improve visibility, branding, and lead generation
Bring your best—and climb with us at X|21.
Leading with Impact: Retention, Recruiting & Brokerage Valuation
Presented by EDI Enterprise Performance Group – Tyrone Davids, CPA, CA, MBA
Session Description: In a rapidly changing real estate landscape, leadership matters more than ever. This session—anchored by the proven methodology of EDI’s Triangle for Growth—equips CENTURY 21® leaders with practical, actionable tools to drive agent retention, elevate productivity, and build a brokerage that holds true business value.
This masterclass dives deep into:
- The Three Circles of Retention & Productivity: Financial Success, Unique Value, and Quality Relationships
- Broker activity health check: How to diagnose your current systems and uncover missed opportunities
- The power of the Agent ERP and the Business Case for growth
- Crafting strong mutual commitments with new agents to ensure onboarding success
- Designing and managing your own JRO (Job Responsibility Outline) to focus on what truly moves the business forward
- Understanding brokerage valuation: normalized earnings, strategic add-backs, and creating your roadmap to exit value
Whether you’re focused on today’s performance or tomorrow’s succession, this class gives you the blueprint to lead with clarity and strategy.
We will provide you with the workbook but we need for you to bring your numbers and your goals. Let’s get to work.
VAMOZ Leadership: Build the Brand. Lead the Change.
Presented by Jesus Guerra
Session Description: At X|21, step into a leadership experience that goes beyond theory — it’s built for those who are ready to build. In this dynamic session powered by the VAMOZ Coaching Framework, you’ll uncover the three pillars that ignite transformational leadership:
- Mindset: Rewire your internal game to navigate resistance, lead with clarity, and anchor your purpose.
- The Playbook: Install systems that drive consistent results — from time mastery to tactical execution strategies built for real estate.
- Mastering the Voice: Learn to lead with words that move people. Build authority, influence behavior, and command attention with conviction.
This isn’t a “sit back and take notes” class. It’s a high-impact, no-fluff leadership lab where you’ll challenge assumptions, sharpen your presence, and leave with actionable strategies to grow your brand, your business, and yourself.
Ready to stop reacting and start leading? Then it’s time to VAMOZ.
Tech Lab at EXCHANGE|21
Need hands-on help with your CENTURY 21® tools? The Tech Lab is your one-stop resource for agents and brokers to maximize the platforms that power your business. Whether you’re setting up, fine-tuning, or looking to elevate your digital presence, our experts will be available to walk you through it all.
Stop by to get support with:
- MoxiEngage – streamline your CRM and client follow-up
- MoxiImpress – create automated, branded marketing
- MoxiWebsites – build and customize your agent site
- MoxiPresent – design impactful buyer and seller presentations
- MoxiTalent – recruit and grow your team
- Golden Ruler – measure your listing performance
- RealSatisfied – connect testimonials to your Google Business Page and update your profile
- Boost – drive traffic to your listings with smart ads
- BrandStudio – design professional, brand-compliant marketing
- Preferred Client Club – stay top-of-mind with your sphere
The Tech Lab will be open starting at 9:00 AM on Monday, September 29, through Tuesday, September 30. Drop in any time during lab hours to get answers, live demos, and personalized support.
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